Maplebear Inc., doing business as Instacart, is a grocery technology company. The Company enables over 2,200 retail banners to grow by providing technology that can accelerate the digital transformation of their entire business both online and in-store. The key pillars of the Company's technology are Instacart Marketplace, Instacart Enterprise platform, and Instacart Ads. Through Instacart Marketplace, it helps retailers serve their customers' needs as to how and where they want to shop by supporting a wide array of fulfilment options, shopping occasions, and categories. Instacart Enterprise platform is an end-to-end technology solution that powers retailers across all aspects of their business. The Company owns Instaleap, a global enablement and fulfilment solutions services platform that empowers retailers to streamline and scale their online operations. It also owns Arpalus, a computer vision company that has developed shelf intelligence technology purpose-built for grocery retail.
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